Trend Inspiration: Hotel Chic
In the first post in a series sponsored by John Lewis, interiors stylist and blogger Emily Blunden from Atticus and Finch gives her take on one of the retailer’s key 2012 interior trends – hotel chic.
The diversity in top hotel décor around the world is truly inspiring for any interior design fan. Long gone are the days of mediocrity and blandness along with the copy of Gideon’s Bible in the bedside drawer. Welcome to the world of independent, individual and aspirational “boutique hotels”.
I’m thinking of London’s Dean Street Townhouse, 40 Winks and The Zetter Hotel & Townhouse to name just a few: small hotels from an intimate two rooms at 40 Winks to a slighter busier 59 at The Zetter Hotel – all with their own personality.
The Zetter Townhouse, voted London Hotel of the Year 2012, boasts the most fabulous retro cocktail room, while Dean Street Townhouse has gone for a contemporary take on traditional English style. What unites these city favourites is that their interior designers have not been scared to brandish the paintbrush and combine lush patterns with statement furniture, finished with accessories that add trademark style.
Get the look
And there’s nothing to say that you can’t bring a bit of that escapist hotel glamour into your own home. Thanks to the bountiful variety of themes, patterns and textures available on the high street, that sense of opulent and organised luxury can translate into a domestic setting in a way that’s truly unique and characterful rather than carbon-copied.
Let your imagination run riot and be confident in your theme choices. If you’re looking for complete relaxation and comfort, there’s nothing wrong with bringing a little opulence and plushness into your boudoir, or any other room for that matter. Don’t let it just be on those few-and-far-between nights away that you enjoy the splendor of that boutique hotel feel. Fear not the brocade, the velvets, the satins, the darkest reds and the richest plums for everyday enjoyment.
Treat yourself to the goose-down pillows and cushions, the fluffiest blankets and throws and the deepest duvet or sofa. Aim loosely for a look of symmetry and classic, sophisticated glamour but remember to throw in items that represent your own unique style and interests to tie your look together and stop it becoming too predictable. Think statement light fittings and bold wall art – the type of pieces you can imagine a hotel investing in to help define its brand’s look and feel and inspire conversation. Elegant mirrors and crystal can be key, not only adding glamour but also acting as reflectors to create atmospheric shadow and light play.
For creative ideas, flick thorough design magazines and coffee-table books, or go online and scour travel and interior blogs to track down inspirational hotel interiors.
Photos courtesy of 40 Winks, The Zetter Hotel, John Lewis
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