Roche Bobois, the well known French company for it’s contemporary style of furniture has launched last month a new TV commercial, called “Jubilation”.
The film illustrates “L’art de vivre by Roche Bobois”, the new communication platform for the brand.
“It underpins the core Roche Bobois values of quality craftsmanship, creativity and a certain contemporary idea of luxury “à la Française”.
Directed by Christian Larson whose choice of powerful rhythmic music blends classical influences with electro beats, ‘Jubilation’ shows a gang of elegant young Parisiennes passionately transforming an 18th century salon into an uber contemporary and sophisticated Roche Bobois interior.”
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