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Google Tel Aviv Office by Camenzind Evolution

By Magaly Grosso

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Google is known for its quirky offices, and its Tel Aviv, Israel location is no exception.

Designed by Camenzind Evolution, in collaboration with Israeli Design Teams Setter Architects and Studio Yaron Tal, walking through the rooms of this office is like being transported through time and space – a modern-but-tame lobby turns into a topsy-turvy conference room, a storybook orange orchard, or a slide leading to a maritime computer lab.

In this sort of place, anything is possible.

Google Tel Aviv Office by Camenzind Evolution:

“At the end of December 2012, Google Israel has opened its spectacular new 8’000 m2 offices in Tel Aviv for their ever growing teams of engineers, sales and marketing. Designed by Swiss Design Team Camenzind Evolution, in collaboration with Israeli Design Teams Setter Architects and Studio Yaron Tal, the new Google office now occupies 8 floors in the prestigious Electra Tower in Central Tel Aviv, with breath taking views across the whole city and the sea.

It is a new milestone for Google in the development of innovative work environments: nearly 50% of all areas have been allocated to create communication landscapes, giving countless opportunities to employees to collaborate and communicate with other Googler’s in a diverse environment that will serve all different requirements and needs. There is clear separation between the employees traditional desk based work environment and those communication areas, granting privacy and focus when required for desk based individual working and spaces for collaboration and sharing ideas.

Each floor was designed with a different aspect of the local identity in mind, illustrating the diversity of Israel as a country and nation. Each of the themes were selected by a local group of Googlers, who also assisted in the interpretation of those chosen ideas. Being in Israel, for lunch the Googlers can choose from three amazing restaurants, non-kosher, kosher dairy and kosher meat, each of the restaurants designed to its own style and theme.

Only 7 of the 8 rented floors in Electra Tower are actually occupied by Google. The remaining floor gives space to a new ‘Campus’, which was also opened in December by the Israeli Prime Minister. The ‘Campus Tel Aviv’, powered by Google for Entrepreneurs, is a new hub for entrepreneurs and developers, providing a base for start-up companies, and is only the second Google ‘Campus’ worldwide. Sustainability played a vital role to Google in the development of their new Tel Aviv offices and the project is currently awaiting LEED ‘Platinum’ certification, the first of its category in Israel.”

Photos by: Itay Sikolski

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About Magaly Grosso

Magaly Grosso was born in Venezuela where she grew up and studied Advertising and Marketing. With time, she realized that what she truly wanted to dedicate herself to was Interior Design, which is why she decided to study it and devote herself to it. Learn more about HomeDSGN's Editorial Process.

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