AXEL Hotel designed by El Equipo Creativo in Madrid to give guests a different visual experience in every room
By Courtney • Feb 15, 2019
Perched amidst the busy streets of Madrid, Spain, sits a new hotel that’s specifically designed to give its guests even more of an awesome escape than usual. That’s all thanks to the way unique thinkers at El Equipo Creativo chose layouts, themes, and decor schemes that differ in every room, making each space you enter feel like a complete transformation!
AXEL Hotel sits in the heart of a trending area called El Barrio de las Letras. Here, it pulls from various cultural and style references with the aim of giving its visitors a visual experience that’s nothing short of “explosive”. Originally, the goal of drastically swapping aesthetics between rooms was to create an overnight spot where guests can breathe out, feel free, and simply have fun in a way that is tactile and attracts all different kinds of people with varying tastes. Designers wanted to make sure people could enjoy their private rooms and the public spaces in the hotel alike!
A lot of the fun textures, patterns, and colours combinations one encounters in the AXEL hotel are actually a lot more than just fun; they’re really also historical references! This is evident in the way the rooms’ decor schemes, furnishings, and features display styles typical of all different eras in time from across the world. This emphasis on history contrasts fantastically with the fact that the hotel sits in one of the most cosmopolitan areas of the country.
The building itself is also a historical piece. The hotel was build in a renovated 19th century building that has long been a part of the street’s architectural fabric, so designers aimed to conserve many of the most interesting original elements. These things include the already lavishly decorated ceilings, some of the intensely coloured walls (as was fashionable at the time the building was first built), and most of the clearly baroque details.
At the same time as they wanted to preserve historical architectural details, designers were intent on weaving in a sense of Madrid’s social and customary culture into the new hotel’s aesthetic as well. This desire accounts for the presence of details clearly influence by or depicting bull fighting, and the mantilla garment typically worn by local women who lived a gypsy lifestyle.
As if a fiery aesthetic that’s rich in culture and history wasn’t enough, the hotel actually has a message and positive social impact as an undercurrent for its business as well. This lies in the fact that the AXEL hotel chain was originally designed specifically with LGBTQIA communities in mind. The intention in creating a space with the queer community in mind was to establish positive venues based on freedom, welcoming of sexual diversity, and prioritizing of love and acceptance.
As one travels through a hotel, they experience a sort of diversion and dialogue all at once. There is, of course, cohesiveness in the overarching sense of wild acceptance, but there’s also a communication establish in the way moving from room to room tells a sort of stylistically historical story. At the same time, the aesthetics of each space are so wildly different that moving from one place to another feels like a completely different place than where you’ve just been. This is achieved primarily by the use of eclectic colours, materials, and textures all in unique combinations.
At the same time as the hotel’s decor references history and culture, it also weaves some elements of popular culture into its fabric! This can be seen on the walls of various common areas, which boast pop art and cinematographic or musical posters. The goal here was to create a festive and carefree atmosphere for guests immediately upon walking through the doors. Guests will also encounter neon lights, eclectic word art, literary references, and nods or winks to various plays.
In the interest of building communication between vastly varied spaces and telling a story even as styles diverge, guests might notice a common detail between all of the different rooms and atmospheres if they look very carefully. That’s because designers actually chose to include some kind of small gold detail that’s only just noticeable in every single room, no matter its theme or scheme. This cohesive detail is small, but it creates a sense of blending rather than things just appearing random or haphazard.
Besides its fancy social lobbies and common rooms and its thoroughly energetic looking suites, the AXEL Hotel also boasts several carefree and cheerful feeling restaurants, as well as its own club. Each of these spaces follows the same philosophy of acceptance and diversity as the rest of the hotel, making them playful and friendly to spend time in.
Photos by the architect.
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