Melvin the Machine by HeyHeyHey (Video)

By • Oct 19, 2011

In this movie filmed in the beautiful “De Ploeg”, a former factory designed by Gerrit Rietveld on the outskirts of Eindhoven, the ringing of an alarm clock triggers a chain of events that opens umbrellas, spins paper windmills, starts a fire and releases a set of parachuting toy animals.

Dutch design studio HeyHeyHey originally constructed the machine, named Melvin, during Dutch Design Week 2010 but reassembled this improved version a year later.

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) is best described as a Rube Goldberg machine with a twist.

Besides doing what Rube Goldberg machines do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an identity.

Actually, the only purpose of this machine is promoting its own identity!

Photos courtesy of HeyHeyHey

Melvin the Machine by HeyHeyHey (Video) was published on HomeDSGN on Oct 19, 2011.

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